Hi, I’m Jordan. I help brands with the words and strategy they need to be seen and understood.
With a focus on hotel & real estate, I work where taste and choice intersect—using language to give form to things that are meant to last.
Whatever, or whoever you represent, story is the greatest equity a brand can have.
Intro
It starts with an idea. That idea uses words. Whether in the early strategic phases, or in the last seconds of prep before launching an Ad, when formulated and shaped into a woven narrative, words have the power to create an ethos. That ethos becomes part of how you are remembered.
Work
I’ve had the good fortune to work with wonderful clients. From Fortune 500 companies, to new-to-world brands, I have consistently found that a story well-told outlasts all trends. People consistently return to places that feel welcoming and human.
“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” — Mark Twain
THE ART OF MODERN LIVING
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THE ART OF MODERN LIVING *
Project: AVE Hamilton Green
Location: White Plains, NY
Role: Copywriting & Brand Strategy
AOR: &Partners
A WORLD WITHIN
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A WORLD WITHIN *
Project: Casa Cipriani Location: Miami Beach
Location: Miami Beach
Role: Copywriter & Brand Strategist
AOR: &Partners
Project: Four Seasons Residences
Location: Charleston, SC
Role: Copywriter & Strategist
AOR: &Partners
My CV
I’ve written everything from campaign slogans and brand guidelines to narrative film treatments. I pride myself on succinct communication that is easy to remember and hard to forget.
All featured text above are the approved brand idea & tagline(s) of the respective campaign.
About
Featured works belong to my clients. My role is as a consultant.